based upon research:
The present business model canvas of
Youth Charter indicates that there is a scope of development in customer relationship
building procedure. It can be said that with the help of internet producers it can
reach out to millions of its consumers. Internet has offered another new
communication platform that can provide a whole new social action. social media has emerged as an important medium of
communication globally for reaching out to a vast audience. The internet specially the social media can be used as a
powerful tool in order to increase awareness for social causes.
Currently there is a superfluity of social media sites and applications
that are being used by diverse organisations. Social media solves the purpose
of connecting audiences across the globe. With the help of social media, it is
possible to spread any message within fraction of a second. Every post made in any
social media platform creates an opportunity of customer conversion. Through these platforms it is always easier to
interact between new and existing customers. Every blog post, image, video,
or comment you share creates an opportunity to get people’s reaction, every reaction increases the chance
of visiting new sites. Keeping
all these factors in mind a new model can be developed which will support YouthCharter
in changing communities.
The primary objective of The
YouthCharter Community Campus is to make sport, arts and cultural activity more
efficient and effective in an integrated manner. The Community Campus consists
various facilities to provide programmed activity for young people. 100 social
coaches from are also trained. In this structure a digital model comprise of
different social media platforms can be implemented. YouthCharter has two main
activity. Inspiring volunteers or general people can be taken as a third one.
Now, in a community if the customer segment is divided into three different
parts such as- Young People, Social coaches learning program and stakeholders
or donor organisations then each segment should have separate social media platform
depending upon the current trends. The model has been designed in such a way so
that it can be changed based upon any particular community and latest trends of
Social media usage.
From the above graph it is evident
that the 99% of the people from age group of 16-25 use social network in The
United Kingdom and 84% of between 25-34 use social media weekly. Hence, it is
easier to reach to people of such age groups with the help of social media. Now,
based upon the popularity among the users of different age groups and also
customer segments of YouthCharter various social media platforms can be used. According
to a statistical survey, Facebook is ranked first with a market share of 78%.
In July 2017, it was published that people aged between 20-29 use Facebook the
most. Hence, it can be said that Facebook is very popular among the young
people. It can be used as a medium to create awareness among people. Facebook
has its own guideline for making customised page for charitable organisations.
A survey on Instagram done on May 2017 showed that it is mostly popular among
the age group between 15-30. In the United Kingdom 44% of the Instagram users
are male whereas 56% of the users are female.